We Help Cannabis Brands Listen, Learn, and Grow.

At Stash Bag Data, we believe that real conversations lead to real growth. The cannabis beverage space is evolving fast, but too often, brands don’t have a way to hear directly from the people they’re trying to reach.

We’re here to change that—by giving consumers a voice and giving brands the tools to listen.

The Story

Stash Bag Data was born from a desire to elevate voices and reshape the conversation around cannabis beverages.

It started with Kenya Alexander-Davis, a cannabis consumer and cannabis industry professional who quickly realized that, while brands were working hard to create new products, they weren’t hearing enough from the people they were creating them for.

She saw the disconnect—and the opportunity—to bring brands and consumers together in ways that felt real, intentional, and actionable.

With that vision in mind, Kenya reached out to Bast Madama, Master Organizer, and Ryan Resnick, Data Strategist —two people who shared her belief that better insights lead to better products and, ultimately, better experiences.

Together, they built Stash Bag Data—a platform designed to turn conversations into clarity and feedback into growth.

It’s not just about data.

It’s about creating space for honest opinions and helping brands show up better for the people they serve.

  • Kenya Alexander is the visionary leader behind Stash Bag Data, bringing over five years of experience in business development and strategic partnerships to the table. With a background in accounting and fractional CFO services for cannabis operators, Kenya knows how to bridge insights and impact.

    As the Chief Executive Visionary Officer, Kenya is focused on building connections and inspiring growth—ensuring every decision stays true to the company’s mission of elevating consumer voices and delivering actionable insights to cannabis brands.

    Kenya’s expertise in community-building and intentional strategy makes her a natural connector, creating spaces where people feel heard, valued, and ready to grow.

Meet the team

  • Ryan Resnick is a data-driven strategist with a proven track record of leading research projects that drive growth and profitability. With a background in research design and analytics, Ryan specializes in turning complex data into clear strategies that brands can use to refine and scale.

    As the Chief Research Officer at Stash Bag Data, Ryan oversees the development of surveys, focus groups, and consumer reports—ensuring every piece of feedback leads to real-world results.

    Ryan’s ability to distill insights into actionable steps makes him an essential guide for brands ready to listen, learn, and grow.

  • Bast Madama (formerly: Alaina Dorsey) is the architect of structure and strategy at Stash Bag Data, with a proven track record in operations management and organizational systems.

    As the Chief Strategy & Operating Officer, Bast is responsible for building processes that keep the business running smoothly and efficiently. Her expertise in streamlining workflows, setting priorities, and tracking progress ensures that every project stays on track and aligned with the company’s goals.

    With a sharp eye for logistics and a passion for turning plans into action, Bast provides the foundation and structure that allow Stash Bag Data to deliver high-quality insights and experiences to clients.